The IFITT community is growing worldwide and this is a sign of good health and liveliness. The presentations at ENTER gave me useful insights on current advances in academic research as well as in industry and destination practices. Good food for thought and inspiration for future projects! The interaction between academia, industry and public organizations is the strength of the conference and the aspect I appreciated more. ENTER is the ideal gate to the tourism and IT world for students and a good opportunity for industry and destination practitioners who want to stay tuned on innovative strategic solutions and applications for their activities. The organization of thematic workshops bringing together research papers and industry case studies could be the added value of ENTER.